“Fashion, it's like a science, you always want to push the limits, find something new, but its always based on the existing. Not everyone who works in a lab wears a white jacket... “WELCOME TO OUR LABB!”
LABB Magazine is a quarterly ‘coffee table’ glossy, which has been created to provide a platform for upcoming talent. LABB is dedicated to all things Fashion | Art | Photography
LABB has been created to harvest and showcase emerging, often unheard of, talent in the fields of Fashion, Art and Photography.
LABB is more than a magazine – there are three elements to the brand – LABB Book, the international, glossy, coffee table magazine which is printed quarterly; LABB Loves, the blog dedicated to all things fashion, art and photography; and LABB Emerge, exciting events that showcase the creatives it discovers.
“LABB Emerge” will launch during London Fashion Week on Monday 20th September with a stunning showcase at The Gallery Soho. The event will be a unique celebration of some of the hottest young design talent in the fashion industry – presenting their brands in an innovative format through a conceptual display of ‘window’ installations.
LABB Emerge has now opened the application process for designers to participate at the event and participating designers will benefit from a range of opportunities to promote their brand. This event is sponsored by LABB and therefore there is no space hire fee for designers.
LABB Emerge Brief
The concept for the event LABB Emerge will be to create the illusion of an arcade of high fashion, imaginary shop ‘window’ installations in the space – along the lines of Liberty and Selfridges conceptual window displays. Each designer will present their collection in unique ways to create this effect – this is the opportunity to be as creative and expressive as possible and create an installation that reflects your brand using a combination of display techniques that could include illustration, imagery and photography.
Requirements and Application Process
·All applicants will need to submit an A3 (minimum) or A2 mood-board showing the concept for their ‘window’ display that gives the feeling, the mood and the inspirations of the brand and/or the collection – the LABB creative team will not consider digital entries
·An indication of space requirements – there will be a variety of space options available and the specific measurements will be determined with the selected designers at the briefing meeting
·Details of their collection including illustrations, imagery, or look book and description
·Any further information supporting their collections and ideas behind the ‘window’ design
·The LABB creative team will select the designers to be included in the event
·Terms of selection include : The display must be unique to LABB Emerge and not have been previously shown and cannot be replicated at any other venue or event pre or during London Fashion Week September2010
·Application process opens 6th August 2010
·Mood boards to be submitted by 5pm on 20th August 2010 to Alison Lowe at Felicities Showroom, 11 Plough Yard, London EC2A 3LP
·Selection by the LABB creative team on 23rd August 2010 and selected designers notified
·Selected designers to have briefing meeting with LABB creative team on 27th August 2010 – when the designer will need to present the detailed brief for the ‘window’ design and list of objects required to achieve the installation
·Set up at The Gallery Soho on Sunday 19th September 2010
·LABB Emerge event on Monday 20th September 11am – 6pm within this time the LABB Emerge Cocktail Lounge will be open between 2pm – 4pm for press and VIPs
·Mood boards and photography from the event to be included in LABB Loves post fashion week and LABB Book in December
·The LABB creative team will offer a selection of designers the opportunity to participate in the event on 20th September and they will also be featured in Volume 4 of the LABB Book
·The LABB creative team will select five of the best from all the mood boards submitted to be included in the September issue, Volume 3 of the LABB Book
·All mood boards submitted will be featured on LABB Loves
To be included in the selection process – please email an expression of interest to Alison@felicities.co.uk and ensure that your mood board is delivered by 5pm on 20th August to Felicities Showroom, 11 Plough Yard, Shoreditch, London EC2A 3LP